The Art of Motherhood

This spread, designed by Matt Chase, was featured in the April 2015 issue of the Washingtonian. The article can be found here: https://www.washingtonian.com/2015/04/07/abezash-tamerat-the-art-of-motherhood/ and was written by Jennifer Barger. The subject is an Ethiopian-born mother, artist, and philanthropist. The layout is undeniably eye-catching with its skillful use of contrasting typeface and photography techniques.

The contrasting typefaces displayed are sans serif and a serif variety. In the title of the magazine article, the words “the”, “of”, and “motherhood” all have serifs. This is identified by the notable “brackets” on many of the letters. The word “art” in the title as well as the small print introduction is typed in font without serifs, or sans serif. We can see the lack of serifs as well as no thick/thin transition in the strokes. The contrast in just the typeface alone is a contrast of structure. Additionally, the designer used the elements of size, weight, form, direction, and color to create this contrast.

The photographer utilized both the Rule of Thirds and Leading Lines in this composition.

Our subject matter, the mother, is placed in the right third of the frame.

The lines in the floor lead us to the subject matter- the mother, Abezash Tamerat, and her two daughters.

I have not had a car as of late but thankfully the magazine spread’s theme around motherhood and wall art in this woman’s home. My photos all display the rule of thirds and the second two are also examples of leading lines.

The article itself was inspiring and uplifting, and I believe the designer did an incredible job creating a visually captivating spread utilizing a variety of typeface contrast and photography skill.

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